Fontys Marketing-Interview 1

What did I want to do and why

When we planned to speak with the stakeholders, I decided to record the conversation, knowing that, as a group, we might collectively forget important details or instructions.
I asked for their permission to record at the beginning of the interview, and again at the end, and both stakeholders agreed.

What did I do and what was the result

Warning: watch your audio.

Summary

During the interview with the Fontys stakeholders, they explained that their main goal was to generate more traction for their upcoming minor.
At that point, all we had to work with was the brand guide from their website and their initial concept.
So, we decided to conduct our own research to explore ways to promote the minor. In the meantime, the stakeholders agreed to look into what additional information they could provide to support us.

What is next

Start finding out (through our research) who our target audience are and making promotional material from it.