Brandguide - Color - Itterations

What did I want to do and why

We had a group and we needed to do branding so we went to make the colors after deciding on the name FLUX

What did I do and what was the result

The inspiration:

First we all just didnt had an idea on what kind of colors we went. We first went as chicken without heads. then I recommend Adobe color picker and though out a theme. I was able to change their minds and learn them how color theory works.

Itteration:

To explore the visual identity of our brand, I created several color iterations myself.
I wanted to see how different combinations would feel across the website, whether they evoked the right mood, balance, and energy.
Testing these variations helped us decide which palette best represented our concept and ensured a consistent, appealing look for the site.


After discussing it, the leader preferred a slightly lighter color, so I made an iteration based on that preference.



The final result is this.

How did we validate it/feedback

Using the website called https://www.realtimecolors.com/, I checked whether the colors our group selected worked well together. I was the one exploring different combinations the most to determine which colors were the best choice. In the end our leaser wanted at least have a white background
We also did A/B testing within our group

What will I do next

I will be focusing on making mock-ups and making a start to my portfolio website